In just three months, DHCare, a leading home care provider based in New York, saw an extraordinary rise in online visibility, driven by a high-impact SEO campaign tailored to the local healthcare industry. From January 1, 2025, to March 31, 2025, the site achieved an 801.06% increase in organic traffic and generated over 73,400 search impressions. With precision keyword targeting, particularly terms like “best home care agency in Queens” and “home care agency”, the campaign successfully positioned DHCare as a top contender for in-home care services in one of the most competitive urban markets.
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DHCare provides licensed home care services across New York, with a primary focus on Queens. Their offerings include personal care assistance, skilled nursing, and elderly support for families seeking trusted caregiving solutions. While they had built strong word-of-mouth credibility, their digital channels lacked the visibility needed to generate inbound leads from local searches. Recognizing that families increasingly rely on Google to find health-related services, DHCare engaged our team to build out their SEO presence and dominate results for local intent-driven queries.
Before we began, DHCare’s website was barely visible in search engines for even the most basic home care-related queries. The site was not ranking for location-based keywords such as “home care agency in Queens,” which meant prospective clients were finding competitors first. The website structure lacked clarity, had slow loading times, minimal keyword optimization, and almost no local SEO signals. Content was sparse and didn’t reflect the trust and quality that defined their offline brand. Additionally, technical SEO gaps such as unoptimized mobile pages, poor indexation, and weak schema markup contributed to their underperformance in local search results.
Local SEO in the healthcare niche—especially in dense, competitive areas like Queens—requires both speed and precision. The site lacked authority in Google’s eyes, was not listed in all relevant directories, and had very little backlink equity. We needed to improve technical health, enrich the site’s local content, and amplify DHCare’s digital presence in a way that would rapidly improve rankings within a 90-day window. Furthermore, because the brand operates in a sensitive space like healthcare, all messaging had to be accurate, compassionate, and compliant with regulatory standards.
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