We partnered with a well-established family law firm in Winnipeg to revamp their online presence and improve visibility for highly competitive legal search terms. With focused SEO implementation, the firm saw a 650.66% surge in organic traffic and earned 431,000 impressions between June 1, 2023, and May 31, 2024. They now rank prominently for industry-critical keywords like “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg”, and have positioned themselves.
Traffic Increase
Current Impressions
The client is a respected Canadian law firm offering a full range of family law services in Winnipeg, including divorce, child custody, spousal support, and property division. Though their legal team had an excellent reputation locally, their website was underperforming in organic search. Competing law firms were capturing the bulk of high-intent traffic due to better SEO positioning, leaving this firm with minimal online leads. They approached us to build a results-driven SEO strategy that would increase visibility, attract local prospects, and generate more consultations through Google search.
When our collaboration began, the firm’s website lacked authority and keyword visibility. Core phrases like “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg” were not ranking, and the existing content was too generic to perform well in search results. On the technical side, we uncovered crawl issues, inconsistent metadata, and a sluggish site speed—all contributing to poor indexation and a lack of user engagement. The mobile experience was also outdated, limiting accessibility for prospective clients browsing on their phones. To compete in a saturated market like Winnipeg, these issues had to be addressed quickly and thoroughly.
This project required strategic collaboration across multiple teams. From content creation to technical development and off-page SEO, every component had to align. We were up against long-standing firms with strong digital footprints and decades of online authority. The legal niche is notoriously competitive in organic search, so the bar was high. Our biggest challenges involved correcting deep-rooted SEO errors, producing legally accurate yet optimized content, and building topical authority from the ground up while navigating local search ranking factors.
Traffic Increase
Current Impressions
Increased Revenue
Over the 12-month period from June 1, 2023, to May 31, 2024, we helped the firm achieve a 650.66% increase in organic traffic and generate 431,000 impressions in Google Search. The firm reached the top 3 rankings for both “Family Lawyer Winnipeg” and “Divorce Lawyer Winnipeg,” and successfully appeared in Google’s Local 3-Pack, capturing the attention of searchers ready to book consultations. As a result, the law firm saw a substantial rise in contact form submissions and phone calls, and firmly established itself as a leading family law practice in the Winnipeg area.
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