At the start of the campaign, the company’s website had minimal visibility for the most important keywords in its industry. Competitor sites with inferior credentials were consistently outranking them, largely due to better-optimized content and stronger backlink profiles. Critical auction-specific search terms like “business liquidation auctions” and “industrial equipment auctions” showed poor rankings or no visibility at all. Additionally, the site suffered from slow load times, missing technical optimizations, and weak internal linking—factors that were hampering performance and limiting lead flow.